About

About Us

Back when 'gummi bear' was THE flavour for energy drinks, and energy drinks were primarily a beverage for robust men with a yearn for wings, people at 28-Black became convinced that there had to be another way. Which is why 2008 saw the creation of the first energy drink that didn't taste like gummi bears, contain taurine or limit its appeal to tough guys: 28-Black, in other words, the energy drink that is different – for different lifestyles, different expectations and new challenges every day. For people living life to the full and leaving routine behind. For people who always have something going on tomorrow. 28-Black is sold worldwide and is available in food retailers, beverage shops and convenience stores, as well as clubs, bars and restaurants.

Now, 28-Black is proud to introduce its premium energy drinks to the vibrant market of Ethiopia, under the name 28-Black Africa.

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History

History

From its humble beginnings in Germany to its expansion across the globe, 28-Black has been revolutionizing the energy drink market with its natural, premium offerings, now reaching Ethiopia.

2008

Launch in Germany

Germany

Introduced as a premium, natural, taurine-free energy drink alternative.

2010-2015

European Expansion

Europe

Became available across various European countries, gaining popularity.

2015-2020

Flavor Innovation

Global

Launched new flavors like Açaí, Mango, and Sour Apple to cater to diverse tastes.

2020-2024

Global Reach

Asia & North America

Expanded into Asian and North American markets, solidifying its global presence.

2025

Launch in Africa

Ethiopia

Introduced 28-Black Africa, starting with Ethiopia, bringing premium energy to the continent.

Products

Our Flavors

Stay updated with the latest from 28-Black Africa in Ethiopia.

Classic Energy Taste

Join us in celebrating our launch event in Addis Ababa, bringing premium energy to Ethiopia.

Sour Cherry

Discover our range from Classic to Classic Zero, crafted for every taste.

Sour Mango Kiwi

Learn about our natural ingredients and premium quality commitment.

Acai

Join us in celebrating our launch event in Addis Ababa, bringing premium energy to Ethiopia.

Honigmelon

Discover our range from Classic to Classic Zero, crafted for every taste.

Limette Minze

Learn about our natural ingredients and premium quality commitment.

Products

Our Flavors

Discover a range of refreshing and unique flavors, each crafted to provide a delightful taste experience while delivering the energy you need.

Customer Feedback

What Our Customers Say

Our customers love 28-Black for its great taste and effective energy boost.

Energy Boost

95%

Refreshing

90%

Value for Money

98%

Customer Service

95%

Sustainability

92%

Satisfaction

99%

Where to Buy

Find 28-Black Near You

28-Black Africa is available in various retailers across Ethiopia. Check our store locator for the nearest outlet.

Retail Stores

Available Nationwide

Convenience Shops

Find Us Easily

Bars & Clubs

Enjoy Anytime

Online Retailers

Shop from Home

Supermarkets

Stock Up

Local Markets

Community Access

News

Our News

Stay updated with the latest from 28-Black Africa in Ethiopia.

March 15, 2025 5

28-Black Africa Launches in Ethiopia

Join us in celebrating our launch event in Addis Ababa, bringing premium energy to Ethiopia.

March 16, 2025 3

Exploring the Flavors of 28-Black

Discover our range from Classic to Classic Zero, crafted for every taste.

March 17, 2025 4

Why Choose 28-Black?

Learn about our natural ingredients and premium quality commitment.

0 Years in Business
0 Flavors Available
0 Countries Served
0 + Employees

Join Our Team in Ethiopia

Be part of 28-Black Africa's exciting journey in Ethiopia. Explore career opportunities today.

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Contact

Contact Us

Get in touch with 28-Black Africa in Ethiopia for inquiries and support.

Address

Bole Medhanialem, Sabon Building, Addis Ababa, Ethiopia

Contact Number

+251-966-118-310