Back when 'gummi bear' was THE flavour for energy drinks, and energy drinks were primarily a beverage for robust men with a yearn for wings, people at 28-Black became convinced that there had to be another way. Which is why 2008 saw the creation of the first energy drink that didn't taste like gummi bears, contain taurine or limit its appeal to tough guys: 28-Black, in other words, the energy drink that is different – for different lifestyles, different expectations and new challenges every day. For people living life to the full and leaving routine behind. For people who always have something going on tomorrow. 28-Black is sold worldwide and is available in food retailers, beverage shops and convenience stores, as well as clubs, bars and restaurants.
Now, 28-Black is proud to introduce its premium energy drinks to the vibrant market of Ethiopia, under the name 28-Black Africa.
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From its humble beginnings in Germany to its expansion across the globe, 28-Black has been revolutionizing the energy drink market with its natural, premium offerings, now reaching Ethiopia.
Introduced as a premium, natural, taurine-free energy drink alternative.
Became available across various European countries, gaining popularity.
Launched new flavors like Açaí, Mango, and Sour Apple to cater to diverse tastes.
Expanded into Asian and North American markets, solidifying its global presence.
Introduced 28-Black Africa, starting with Ethiopia, bringing premium energy to the continent.
Stay updated with the latest from 28-Black Africa in Ethiopia.
Join us in celebrating our launch event in Addis Ababa, bringing premium energy to Ethiopia.
Discover our range from Classic to Classic Zero, crafted for every taste.
Learn about our natural ingredients and premium quality commitment.
Join us in celebrating our launch event in Addis Ababa, bringing premium energy to Ethiopia.
Discover our range from Classic to Classic Zero, crafted for every taste.
Learn about our natural ingredients and premium quality commitment.
Discover a range of refreshing and unique flavors, each crafted to provide a delightful taste experience while delivering the energy you need.
Our customers love 28-Black for its great taste and effective energy boost.
28-Black Africa is available in various retailers across Ethiopia. Check our store locator for the nearest outlet.
Stay updated with the latest from 28-Black Africa in Ethiopia.
Join us in celebrating our launch event in Addis Ababa, bringing premium energy to Ethiopia.
Discover our range from Classic to Classic Zero, crafted for every taste.
Learn about our natural ingredients and premium quality commitment.
Be part of 28-Black Africa's exciting journey in Ethiopia. Explore career opportunities today.
Get in touch with 28-Black Africa in Ethiopia for inquiries and support.
Bole Medhanialem, Sabon Building, Addis Ababa, Ethiopia