28 Black Africa

28-Black Africa Launches in Ethiopia: A New Era of Energy

We are thrilled to announce the official launch of 28-Black Africa in Ethiopia on March 15, 2025. This marks a significant milestone as we bring our premium, natural, taurine-free energy drinks to the vibrant Ethiopian market, offering a refreshing alternative for those seeking energy without compromise.

The launch event, held in Addis Ababa, was a celebration of energy, culture, and innovation. Attendees enjoyed tasting our six unique flavors—Classic, Açaí, Mango, Sour Apple, Sour Cherry, and Classic Zero—each crafted to deliver a delightful experience. Our team is excited to see how 28-Black Africa will empower Ethiopians living life to the fullest, whether at work, play, or social gatherings.

Why Ethiopia?

Ethiopia’s dynamic and growing market made it the perfect starting point for our African expansion. With a rich history and a population eager for quality products, we saw an opportunity to introduce a drink that aligns with diverse lifestyles. Our commitment to natural ingredients and sustainability resonates with the values of this community, and we’re proud to be part of its energy revolution.

From bustling markets in Addis Ababa to local cafes and gyms, 28-Black Africa is now available across Ethiopia. We’ve partnered with retailers nationwide to ensure easy access, and our team is dedicated to supporting local businesses as we grow. This launch is just the beginning—stay tuned for more exciting updates as we expand further across the continent.

Our journey started in Germany in 2008, and after years of global expansion, Ethiopia represents a new chapter. We invite you to join us, taste the difference, and experience energy like never before. Visit our website or a nearby store to learn more and grab your favorite flavor today!